New Year, Same Brain?

By: LearningRx | Published 12/04/2017


Make 2018 the Year to Address Attention Struggles

With the new year come the typical resolutions: lose weight, quit smoking and get out of debt, among others. But what if you focused on something different in 2018— something that affects millions of Americans at work, home and school? We’re talking about addressing attention struggles.


What causes attention struggles?

There are many factors that can contribute to attention struggles. These include genetics, diet, sleep and exercise.

Cultural factors also play a role. In 2004, a study conducted by the University of Washington concluded that toddlers who watch a lot of TV are at greater risk of attention problems. In fact, the risk rose by 10 percent for every hour watched per day.

What are the warning signs of a cognitive skills weakness?

Men, women, boys and girls may display ADHD in different forms.

For adults, ADHD may manifest as:

• difficult completing tasks

• difficulty following multistep directions

• “zoning out” at work

• poor organization

• poor time management


For boys, ADHD symptoms tend to be more obvious and external, including:

• impulsivity and “acting out”

• hyperactivity, such as running and hitting

• lack of focus, including inattentiveness

• physical aggression


For girls, ADHD symptoms tend to be less obvious and more internal, including:

• being withdrawn

• low self-esteem and anxiety

• intellectual impairment and difficulty with academic achievement

• inattentiveness or a tendency to daydream

• verbal aggression: teasing, taunting or name-calling

Because parents are often the first to notice when their child is struggling, it’s often helpful for them to know the warning signs of a cognitive skills weakness so they can recognize them and have their child’s brain skills assessed. To start, parents can take this free online survey at

What are the other weak brain skills associated with attention struggles?

Whether it’s your son’s hyperactivity, your husband’s inability to complete a task in a timely manner, your daughter’s daydreaming during class or your own issues with memory, attention struggles go far beyond what most people think of as just ADHD.

In fact, the results of a large study recently presented at the American Psychological Association Annual Convention revealed that working memory, long-term memory and processing speed are the greatest cognitive deficits across the lifespan for people with attention deficit disorder.

“These results tell us that we need to select interventions that address more than attention problems,” explains research and psychologist Amy Lawson Moore, PhD of the Gibson Institute of Cognitive Research (, who presented the research. “Instead, we need to choose a therapeutic approach that targets multiple cognitive deficits.”

Can cognitive skills be trained?

There is good news when it comes to clusters of weak cognitive skills: they can be targeted with personal brain training.

“One-on-one brain training incorporates immediate feedback, intensity and loading, among other features, to train those weak cluster of skills,” explains Tanya Mitchell, Chief Research Officer for LearningRx (, a one-on-one brain training franchise with 80 centers across the United States and locations in 40 countries. “Over a six-year period, we had 5,416 children and adults come to LearningRx with the diagnosis of ADHD. We measured the cognitive performance of these clients before and after brain training and the largest gains were seen in IQ, auditory processing, long-term memory and broad attention. After LearningRx brain training, IQ scores improved by an average of 15 standard points, and broad attention skills improved an average of 24 percentile points.”

The full results of the LearningRx study can be found on page 25 of the company’s 48-page 2016 edition of “Client Outcomes and Research Results” at

The results of the study provide significant insight into why one-on-one brain training works best on attention struggles when multiple cognitive skills are targeted. Most of the clients who had been diagnosed with ADHD had very low pre-training processing speed (33rd percentile), long-term memory (34th percentile) and working memory (38th percentile). But after one-on-one brain training, all of these skills improved.

Mitchell points out that because every person is unique, there’s no guarantee that everyone will have these exact results. “But we’re not talking about a handful of people,” she says. “These are the results of more than 5,400 clients, which provides some of the largest data ever on the impact of one-on-one brain training.”


To learn more about how personal brain training can help you or someone you love, schedule a cognitive skills assessment by calling 281-819-4200, or emailing



LearningRx, headquartered in Colorado Springs, Colorado, is the largest one-on-one brain training organization in the world. With 80 Centers in the U.S., and locations in over 40 countries around the globe, LearningRx has helped more than 100,000 individuals and families sharpen their cognitive skills to help them think faster, learn easier, and perform better. Their on-site programs partner every client with a personal brain trainer to keep clients engaged, accountable, and on-task-a key advantage over online-only brain exercises. Their pioneering methods have been used in clinical settings for over 35 years and have been verified as beneficial in peer-reviewed research papers and journals. To learn more about LearningRx research results, programs and their 9.6 out of 10 client satisfaction rating, visit



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